treatment

Our music video will be set in a rural location, in a wood, preferably Bobbit’s Lane in Pinewood estate. The tone will be quite dark, therefore creating tension and mystery for the audience. It will be switching between narrative and performance, both sections will be set in the woods to reflect the bands dark, eerie genre of music. The band members are also playing the main characters in the narrative part, in which they will be walking through the woods and finding strange occurrences, the audience will see this experience it as the character would through point of view shots. However, there will also be shots displaying the characters reaction and shots that follow the character to continue the creepy feel, and adding a stalker-ish appeal. The strange scenes will standout from the performance part of the video, as we will be saturating it to allow the colour of the performance shots to pop. We will also be using heavy make up and dramatic costumes in order to translate the creepy feel to the audience. The shots between narrative and performance will be intermittent, switching between each scene with simple straight cuts.

The costumes will be unusual and quirky, with dark make-up to reflect the bands metal genre. The movement of the unusual people will be quite jolty, possibly using some jump cuts to add a scarier aura around them. This will help to highlight their abnormality and exaggerate the haunting atmosphere for the audience. The performance will be very fast pace to fit in with the upbeat pace of the music, but the narrative will slowly build tension toward the atmosphere. The audience will experience the high energy of the bands music and performance, but the narrative will be a heavy contrast with the slow pace and higher tension.

Our main influences will be Pulled Apart By Horses and August Burns Red’s music video for white washed. The Pulled Apart By Horses video is set in a forest and has a similar creepy atmosphere to it, and there are several effects in August Burns Red’s video that we think will translate well into our own.

Our audience is going to be focused on a fairly broad age group, but more specifically on 13-28 year olds, giving a wide enough spectrum for teenagers and young adults. The audience is also focused on those with a particular interest for the metal genre.